30-for-30: Believeland

'Believeland' movie poster

Release: Saturday, May 14, 2016


Directed by: Andy Billman

Imagine growing up in a city where you’re taught, almost assuredly from at least the eighth grade onward, that losing is a reality you must accept, simply based on some silly geographic lottery that you were thrust into at birth. Surprise! You’re from Cleveland, and your acclimatization to watching your sports team(s) losing is best done sooner rather than later. You’re not a loser, but you’re going to have to get used to the idea of losing.

Believeland, Andy Billman’s portrait of a city synonymous with bleak winters and even bleaker sports seasons, speaks to the harsh reality of being born and bred a Clevelander, and it doesn’t hide the fact that life is viewed just a little more pessimistically in these parts. Yet the film itself isn’t pessimistic and doesn’t beg for pity. In fact it does quite the opposite, demanding respect for a steely, hard-working community patiently waiting for the black cloud that had descended following the 1964 NFL Championship, the city’s last big W, to finally let the sun shine through.

The Fumble. The Shot. The Drive. Red Right 88. The Block. The Trade. The Move. The Lip. Are breaks in the cloud even possible?

Perhaps the film’s poster, bearing some of Cleveland’s most painful trials for all to see, is also the best way to describe Believeland: a series of vignettes that anyone watching around the Cleveland area would likely find a test of endurance. To everyone else it’s a laundry list of bad things that have happened. And, as is poignantly observed by Scott Raab, a native and novelist serving as a casual narrator as he regales us — and his son — at a local diner about all the ways in which his favorite teams have let him down: only Clevelanders will be able to look back and kind of laugh this all off. “That’s Cleveland.”

The story of the woes and the worries, of the pitfalls of being ever the optimist in a place that doesn’t reward optimism takes an interesting turn with the introduction of respected business man and former New York ad executive Art Modell, who in 1961 assumed operations of the Browns organization. A series of unpopular moves put Modell squarely in the crosshairs of passionate fans, who began viewing him as a villain rather than the savior they hoped he would be. It didn’t help matters that Modell didn’t strike anyone as a sports guy; he had no knowledge of the game though his business acumen was rarely questioned.

The firing of coach Paul Brown (the franchise’s first and namesake head coach) turned heads but didn’t earn him anywhere near the animosity his handling of star fullback Jim Brown did. Brown, who was exploring a career in acting on the side, had missed a week of training prior to the ’66 season from production delays on The Dirty Dozen which greatly upset Modell, who publicly threatened him with fines for each day he would continue to miss. Brown decided instead to retire.

Two Browns down; the rest to go? As fate would have it, in a way yes they would. As Modell had a lot of clout developing in Cleveland, he also had invested in repurposing the city’s old Municipal Stadium, agreeing to let both the football and baseball franchises (the Indians) sublease the space. Unfortunately after several fiscally disappointing years Modell became disillusioned with Cleveland as a prosperous venture, and, in an effort to save face decided he would try to move the Cleveland Browns to Baltimore, Maryland. The news of course was enough to set light to an already crackling fanbase, a fanbase that had been growing restless for some time.

Despite a referendum in 1996 that ultimately allowed Cleveland to retain the franchise name, the Browns still faced deactivation for another three years (’97 – ’99). Meanwhile, Modell was busy introducing the Baltimore Ravens, to a decidedly torn fanbase who were simultaneously glad to again have a pro football team to back, but still aching over the loss of their beloved Colts (who relocated to their current city, Indianapolis). Indeed, one of the most heartrending moments of the documentary finds fans tearfully saying goodbye to their players on the last game of the ’95 campaign, a game they managed to win. There were few celebrations though;  instead violent confrontations and security staff at the game were assaulted by particularly unruly fans. Empty rows of seats were uprooted in the stadium and tossed onto the field. It came to symbolize the very antithesis of what a sporting environment should be.

Thus ‘The Move’ occupies a major spot at the table when it comes to all the perceived wrongs done unto the Cleveland faithful, representing quite possibly one of the darkest periods in their history. It makes the acquisition of recent burnouts like Tim Couch and Johnny Manziel pale in comparison. The latter especially may have been an embarrassment in its own right, but it was no back-stabbing like the one everyone saw Modell’s collective anti-‘land strategies as. But ‘The Move’ isn’t what ultimately defines Believeland, although it is all too easy to construct the argument that this documentary is designed almost as if to pardon self-loathing sports freaks.

The advent of LeBron James, and particularly the results of the 2016 NBA season*, go a long way in suggesting what Cleveland may have to offer the world going forward. A hugely promising, explosive power forward out of Akron, Ohio, James had been all but prophesied for greatness. Yeah, okay, so I guess we need to tack on ‘The Decision’ to that list of grievances, but the narrative has since evolved from one of bitter resentment to renewed enthusiasm and belief once more that Cleveland’s relevance is only a matter of appeasing The King with the hands he needs to rule a forgotten kingdom.

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LeBron Jamesland

* The 2016 NBA Finals featured a re-match of last year’s Finals, between the Cleveland Cavaliers and the Golden State Warriors. After an historic 73-9 regular season record, largely on the back of a virtuoso regular-season performance from shooting guard Stephen Curry, the Warriors shocked the world by failing to clinch their second consecutive title when they ran into the powerhouse that was LeBron James and a healthier Cleveland Cavaliers squad. Because of the results, Billman has stated that he is going to offer an alternative ending to Believeland to reflect the fact that James has finally, finally put an end to that championship drought in the nation’s most cursed sports town. Stay tuned for a quick blurb on my thoughts over this edit. 

Recommendation: Believeland speaks to the loyalty of fanbases and it ties the obsession with sports into the economic health of a city in intriguing and often heartbreaking ways. It might not be enough to sway those who see Clevelanders sports fans as rabid people with too much anger, but it just might be enough to entice those curious about the state of things in a city that doesn’t on the surface seem to have much to offer. I found this to be quite an interesting take on sports history and the way those closest to sports teams choose to interpret that history. 

Rated: NR

Running Time: 77 mins.


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Photo credits: http://www.espnfrontrow.com; http://www.espn.com 

11 thoughts on “30-for-30: Believeland

    • 30-for-30 has become a monthly staple on DSB now, it’s not so much a reflection of how often they come out (although I think the latest Volume, like 3 or something is airing now every Tuesdays and Saturdays). I just made a decision to finish out the month with a 30-for-30 review, and there really are so many good stories worth talking about. Been hitting the basketball scene hard as the 2016 NBA finals have just wrapped up. And what a crazy season of free agency we already have!!!


    • Thank you so much Zoe, and for reading them! There are so many interesting stories that are told in the 30-for-30 series. I love being able to provide them for you all. Believeland is a really good one!

      Liked by 1 person

  1. Not an Ohio native, but been here since 2008 and I’ve adopted many of the Cleveland teams as my second teams, so I’ve begun to felt the pain. I didn’t think this was one of ESPN’s bests 30 for 30’s, but I love how they really looked at the city, you know? It was so sad yet touching, too.

    So happy for the Cavs, Cleveland, the state of OH, and what the revised ending looks like now.


    • Are you in Cleveland now, or in Ohio you mean? I can’t imagine the pain of being fans of those teams man, although I have always kinda supported the Cavs. I hate Dan Gilbert though, and basically think the guy’s an idiot. His intelligence is kinda put on display in Believeland when he’s interviewed lol.

      That’s what I loved about this too, it was a good cross-section of a city’s culture and the reasons they were into the sports teams. It’s not the best of them all, no, but I thought a really insightful and emotional one

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      • Columbus, OH man! Gilbert’s dickery is why I have no issue with LeBron wanting to stick it to him every time free agency comes around. Obviously they have a working relationship, but it’s clear they are not buddy buddy.


  2. That sounds really cool. I think we have talked about this before but they really do put out quality documentaries. I’ll definitely keep an eye out for this one.

    Liked by 1 person

    • You should, it’s quite the eye-opener. Yeah, so what I’m trying to do is introduce a new 30-for-30 documentary on here at the end of each month. If you’re curious about any others, check out the sub-menu up top ’30-for-30.’ Quite a few of them stacking up in there now. 😉 thanks for reading as always Keith!

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    • Yeah Believeland is really informative and emotionally moving, on some level anywya. I’m not from Cleveland so I can’t really relate. But as a sports fan, I feel for those fans man. A 50+ year championship drought is pretty brutal

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